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About us
Linkedin
About me
Hey there! I’m Bayron Toruño, host of the Customer Success Talks podcast, and a Customer Success nerd. I started my journey in CS after a transition, and to be honest, I struggled to make sense of all the strategic jargon out there. It felt overwhelming, and I wished for more practical, tactical advice that I could actually use right away. That's why I created Customer Success Talks—as a way to learn from the best while also sharing digestible, real-world insights for those like me who are navigating this space.
I’m passionate about helping other CSMs with down-to-earth tips and actionable strategies. Through the podcast, my goal is to make customer success more approachable and to foster a community where we can all learn and grow together.
I believe in keeping things real, learning from mistakes, and sharing that knowledge to help others succeed.
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podcast here!
Welcome to Customer Success Talks: Real Challenges, Expert Advice – the podcast for anyone passionate about customer success! Whether you're transitioning into CS or an early career CSM, this podcast is for you. We dive into the day-to-day challenges CSMs face, offering practical solutions that deliver real value. Each episode features insightful conversations with industry experts, real-life stories, and actionable tips. Join us and be part of a community where we grow and succeed together!
Other Episodes
You can also see us at
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Rob Zambito
Operationalizing Customer Success
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Rachel Provan
Getting Customers the Results They Came For
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Ali Cudby
Let's Make Our Customers Feel Seen, Heard, & Valued
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Dannah Vaughan & Hassan Akram
Beyond Business Mastering the Art of Personal Relationships in CS
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Jean-Marie Schiraldi & Luke Bartram
Cracking the Code: Navigating the CS Hiring Market
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Akshat Mathur
Unlocking the Power of Proactive Customer Success
Books Recommendations
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Onboarding Matters
by Donna Weber
This book highlights how effective customer onboarding is key to long-term success. It offers practical tips for creating onboarding programs that keep customers happy and loyal. Weber shows why a good start makes all the difference in customer relationships.
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Keep Your Customers
by Ali Cudby
"Keep Your Customers" is a practical guide to building lasting customer relationships. The book provides strategies for creating a strong customer experience that drives loyalty and retention.
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Never Split The Difference
by Christopher Voss and Tahl Raz
Uff! What a book!! "Never Split the Difference" by Christopher Voss and Tahl Raz teaches negotiation tactics based on principles used by FBI hostage negotiators, no more needs to be said.
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The Customer Success Professional’s Playbook
by Ashvin Vaidyanathan & Ruben Rabago
"The Customer Success Professional's Playbook" offers practical advice for customer success managers to build strong, lasting relationships with clients. For me personally I call it my "HolyBook" as is a source that I can always go back to.
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The Seven Pillars of Customer Success
by Wayne McCulloch
Wayne provides a framework for building a successful customer success program. The book covers seven core principles that help organizations drive customer retention and growth. McCulloch emphasizes the importance of aligning customer success with business goals to achieve long-term success.
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Customer Communities
by Nick Mehta and Robin Van Lieshout
"Customer Communities" by Nick Mehta and Robin Van Lieshout explores the power of building engaged customer communities. The book offers strategies for creating and nurturing these communities to drive customer loyalty and business growth. Mehta and Van Lieshout highlight how strong customer connections can lead to deeper engagement and long-term success.
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Chief Customer Officer 2.0
by Jeanne Bliss
"Chief Customer Officer 2.0" provides a roadmap for customer-focused leadership, guiding executives on how to drive customer-centric culture across their organizations. The book outlines a five-competency framework to help leaders foster customer loyalty and improve business outcomes.
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The 4 Disciplines of Execution
by Chris McChesney, Jim Huling, and Sean Covey
This great book presents a proven framework for achieving strategic goals. The book outlines four key disciplines that help organizations focus on their most important objectives and drive results. The authors emphasize the importance of clear priorities, consistent tracking, and team accountability to ensure successful execution.
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The Art of Revenue
by Diego Ponga
Diego offers insights into driving business growth through effective revenue strategies. The book explores the intersection of sales, marketing, and customer success to create a holistic approach to generating and sustaining revenue. Ponga emphasizes the importance of aligning teams and strategies to maximize financial performance.
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The Confidence Gab
by Russ Harris
"The Confidence Gap" by Russ Harris explores how to overcome self-doubt and build genuine confidence using Acceptance and Commitment Therapy (ACT). The book provides practical tools to help readers embrace their fears, break free from negative thinking, and take meaningful action. This is a book that has happened a lot personally, which also impacts my professional live.
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The Culture Map
by Erin Meyer
"The Culture Map" by Erin Meyer provides a framework for understanding and navigating cultural differences in a global business environment. The book explores how cultural variations impact communication, decision-making, and management, offering strategies to bridge these gaps. Meyer emphasizes the importance of cultural intelligence for effective collaboration and leadership across diverse teams. Plus, I can tell you that I now understand my own culture better and I have improve my communication skills when talking to my customers. Ofcouser communication is always there professionally and personally.